About The IIS University About Conference Registration
The IIS University (IISU), Jaipur is a cosmopolitan and vibrant deemed-to-be-a-university and amongst the first thirty eight universities in India placed under category ‘A’ by Ministry of Human Resource Development, Government of India under the section 3 of the UGC Act, 1956........more

The Department of Commerce (Business Studies) is organizing an 'International Conference on Marketing (ICM) 2015: Contemporary Trends and Challenges across the Globe.' The prime objective of the conference is to critically analyse and develop an in-depth understanding of the dynamic and ever-evolving marketing trends.........more

An abstract of about 300-500 words including the title, author (s), and address typed in MS Word in single spacing should be submitted by 20th February, 2015.......more

 

The Department of Commerce (Business Studies) is organizing an 'International Conference on Marketing (ICM) 2015: Contemporary Trends and Challenges across the Globe.' The prime objective of the conference is to critically analyse and develop an in-depth understanding of the dynamic and ever-evolving marketing trends. Marketing has always been an indispensable aspect of the business world and over the last few decades its relevance has grown exceptionally as Science and Art. The conference aims to bring together academicians, industry experts, consultants and scholars from all over the world to interact and exchange views so as to bring forth a fresh perspective to current developments and emerging challenges in the field.

Specific Objectives

  • The Conference  aims to promote high standards of teaching and training by  way of knowledge sharing.
  • To create knowledge and understanding of a range of more complex contemporary issues relating to Marketing.
  • To increase subject specific practical skills to understand marketing in a  broader context.
  • To enhance efficiency in research and the development in the field of Marketing.
  • To strengthen the approach to institution oriented collaborative research.
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