The Department of Commerce (Business Studies) is organizing an 'International Conference on Marketing (ICM) 2015: Contemporary Trends and Challenges across the Globe.' The prime objective of the conference is to critically analyse and develop an in-depth understanding of the dynamic and ever-evolving marketing trends. Marketing has always been an indispensable aspect of the business world and over the last few decades its relevance has grown exceptionally as Science and Art. The conference aims to bring together academicians, industry experts, consultants and scholars from all over the world to interact and exchange views so as to bring forth a fresh perspective to current developments and emerging challenges in the field.
Specific Objectives
- The Conference aims to promote high standards of teaching and training by way of knowledge sharing.
- To create knowledge and understanding of a range of more complex contemporary issues relating to Marketing.
- To increase subject specific practical skills to understand marketing in a broader context.
- To enhance efficiency in research and the development in the field of Marketing.
- To strengthen the approach to institution oriented collaborative research.
Expected Outcome
- The conference will provide an opportunity to students and research scholars to interact with the eminent industrialists, professionals and academicians in the field of Marketing.
- It would create knowledge and understanding of a range of more complex contemporary issues relating to Marketing.
- It would also create collaborative learning relationship between academia and corporate.
- The conference will enhance subject specific practical skills to understand marketing in a broader context by developing familiarity with concepts used in the analysis of the themes of the conference
- It will provide a platform to faculty members to share their ideas with experts from industry and academia.
- Lectures and papers presented in various technical sessions will be published in proceedings.
- Some sessions based on contemporary marketing education will help the teachers to get acquainted with the current pedagogy.
Themes & Sub-Themes
Technical Session I: Corporate and Marketing Communication
- Corporate Identity, Image, Reputation
- Web Advertising
- Internal Communications
- Organizational Communication
- Promotional Mix Issues
- Marketing Public Relations
- Integrated Marketing Communications
Technical Session II: Evolving Aspects of Branding
- Corporate Branding
- Brand Legacy
- Brand Equity
- Branding Strategy
- Branding and Sustainability
- CSR & Branding
- Symbols, Consumption and Luxury Branding
- Brand Portfolios and Brand Extension
- Social Branding & Brand Communities
Technical Session III : Recent Trends in Marketing
- Green Marketing
- Neuro Marketing
- E-Commerce
- Political Marketing
- Viral Marketing
- Mobile Marketing
- Marketing of Religion
- Movement Marketing
- Societal Marketing
- Experiential Marketing
- Pharmaceutical Marketing
- Rural Marketing
- Nonprofit, Social, Arts & Heritage Marketing
- Concept Marketing- Destination Branding
Technical Session IV : Emerging Sectors in Services Marketing
- Marketing of Higher Education
- Event Marketing
- Airlines Marketing
- Marketing of Financial Services
- Tourism Marketing
- IT & ITes Marketing
- Sports and Entertainment Marketing
- Marketing of Healthcare and Medical Tourism